reality augmented nina red
For the launch of the Nina Rouge fragrance, the ELBA Group's digital agency, Retail & Digital 2.0, collaborated with Nina Ricci to create a unique consumer experience at the point of sale. An interactive digital solution recreating the advertising campaign and allowing the consumer to take the muse's place. After virtually playing with the apple-shaped bottle, the consumer could retrieve his video and share it on social networks. A digiretailtainment concept deployed in the fall of 2020 in Latin America, which enabled the brand to boost the visibility of its launch.