waterlover sun milk
Paris Calling has designed a new charter for Biotherm's WaterLover sun lotion. A renovation with the aim of better integrating the product into the Biotherm commitment platform. Indeed, with a 100% recycled and recyclable bottle, Waterlover sun lotion is 95% biodegradable with a formulation that is more respectful of aquatic biodiversity. The agency then reworked the readability of the packaging, reorganising the information, and created a round label to highlight the product's green innovation.