NIKE

RUNNING

The ELBA Group and its digital agency, Retail & Digital 2.0, have imagined and designed a permanent and unique sports experience in the Nike stores at Les Halles and La Défense. With the help of an advisor, the customer was invited to test two pairs of running shoes of their choice on an exceptional treadmill. An application allowed them to choose an appropriate environment according to the pair used, so that they could run in front of a corresponding scenery to make the experience even more immersive.
Project Nike Running Animation Digitale - ELBA Group
Project Nike Running Animation Digitale - ELBA Group
Project Nike Running Animation Digitale - ELBA Group
Project Nike Running Animation Digitale - ELBA Group
Project Nike Running Animation Digitale - ELBA Group

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