Elizabeth Arden celebrated her return to Marionnaud with a podium designed, produced and installed by the ELBA Group in the Champs-Élysées boutique. The White Tea perfume was highlighted and the codes of this fresh, floral fragrance were played with.
Thanks to the contactless olfactory dispenser developed by
Paperscent and deployed in collaboration with the ELBA Group's digital agency, instantly scented cards were issued to consumers.