BIOTHERM x NIKY ROEHREKE

Biotherm Art Clash Body Lotion Project - ELBA Group

BODY MILK

How do you create novelty around an already established product? That's what Paris Calling did for Biotherm by creating a new bottle design for the iconic Lait Corporel, one of their best-selling skincare products worldwide.

In this adventure, it was Niky Roehreke that the agency sought out to launch her on the subject. Her organic shapes, aquatic colours and interest in naturalness were an obvious way to convey the power of water as Biotherm sees it in its products: lively, energising, incredibly fresh and sparkling.

A creation painted, cut out and assembled shape by shape as Niky usually does, which the Paris Calling designers have transposed for industrial production, respecting the graphic characteristics of the original work.

SUBSCRIBE TO OUR NEWSLETTER

SUBSCRIBE TO OUR NEWSLETTER

SUBSCRIBE TO OUR NEWSLETTER