POP-UP SECOND SKIN
Eco-designed, authentic and disruptive, the Seconde Peau case offers an innovative alternative to gift boxes, thus crystallizing the sustainable commitment of the Ruinart House. A commitment to respond to current environmental challenges that is fully reflected in the merchandising concept of the launch campaign, particularly through this pop-up installed in the Espace Duclot at Galeries Lafayette Gourmet. The design was entirely conceived to highlight this new showcase with noble and responsible materials such as card and wood, as well as low energy LEDs. A technical achievement all in light for a successful product presentation.