DIOR

WILD OLFACTORY BELLS

The Group's integrated digital agency, Retail & Digital 2.0, deployed an olfactory smoke system internationally for the launch of the perfume Dior Sauvage. This is a very attractive event-based promotion, deployed on nearly 40 podiums around the world. An experience composed of 3 olfactory bells allowing visitors to discover the perfume, the eau de parfum and the eau de toilette Sauvage.