COINTREAU

Paris Calling creates the new concept around Cointreau products in travel retail. The message? A bottle of Cointreau for an infinite number of cocktails. The agency highlights the creativity that Cointreau allows by playing on the multiplicity of cocktails that can be made with just one bottle. On the boxes, Paris Calling illustrates in a "factory" the still traditional method of making the liqueur. It plays on the progression of the elements around the stages of production, while associating the details of the natural ingredients and the symbolism of the preparation of the various cocktails with the different glasses.